Facebook & Instagram Starter Consulting — $195

One-time consulting fee: $195. Includes 1 hour of personalized private business consultation. No monthly consulting fee. Consulting focuses on your specific business needs: business account setup, profile information and initial posting plan. The Social Media Setup Reference Guide and practical checklists are included as supplementary self-study reference materials. This package is not advertised as an accredited guide, school program or professional certification. No certificates or academic credentials are issued.

What you’ll learn

• Create or convert Facebook Business Page and Instagram professional account
• Complete business profiles: bios, categories, links, contacts and keywords
• Connect Facebook and Instagram through Meta Business Suite
• Create and publish basic photo posts and captions
• Understand safe account roles, privacy and two-factor authentication

Practical guidework

Set up or review both accounts and prepare a two-week content calendar.

Private consultation included

One 60-minute private consultation for account setup walkthrough, profile review, and initial posting questions.

Included reference materials

• Step-by-step written reference sections and setup checklists
• Sample captions, content planning templates and practice optional exercises
• Guidance for using your own business accounts and reviewing progress

Important details

This is a training guide, not a done-for-you social media management subscription. Account setup and configuration are guided during consultation; customers remain responsible for their accounts and posting. Consultation time is limited to the total stated above. Paid advertising budgets, external software subscriptions and additional consultation time are excluded. Training cannot guarantee followers, sales or results. Checkout and guide access are not yet enabled.

Facebook & Instagram SEO: Help Customers Find Your Business

Learn how to improve business discoverability in Facebook and Instagram search without purchasing followers or promising search rankings. Social platform visibility is not the same as Google website SEO.

1. Find relevant customer search phrases, business types, services, and local-area terms.
2. Optimize a Facebook Business Page name, accurate category, About description, services, hours, contact details, location when appropriate and website link.
3. Optimize an Instagram professional profile with a clear display name, descriptive bio, business category, contact options, website link and relevant local keywords.
4. Write helpful captions using natural service terms; choose relevant hashtags rather than repeating unrelated keywords.
5. Explain products, services, FAQs and local expertise through original posts, useful photos, Stories and Reels.
6. Use descriptive on-screen text and spoken explanations when appropriate; include clear next-step calls to action.
7. Maintain consistent business details across website, Facebook, Instagram and Google Business Profile when applicable.
8. Review account and recommendation eligibility, platform guidelines, account security and privacy.
9. Measure account reach, profile activity, engagement, link taps and customer inquiries using available Insights.

Beginner optional exercise: Research five customer phrases, revise example Facebook and Instagram profile descriptions, draft two search-friendly captions and create a basic improvement checklist.

Instagram SEO Reference Guide: Business Profile & Search Visibility

This supplemental guide helps business owners improve their Instagram professional profile for relevant customers. Search and recommendation signals change; profile keywords, captions and engagement do not guarantee reach or Google rankings.

• Customer keyword research: Identify five relevant customer questions, services, and local search phrases using Instagram search suggestions and customer language.
• Profile optimization: Review an accurate username and display name, business category, descriptive bio, contact options, website link and consistent business details.
• Captions and hashtags: Write helpful natural-language captions using relevant terms; choose a small number of specific hashtags without stuffing.
• Accessible descriptions: Use meaningful alternative text where available to describe images accurately; do not treat alt text as a ranking shortcut.
• Local discoverability: Describe services and location truthfully, use suitable location information, and connect to helpful business website pages.
• Measurement: Review available professional account Insights, reach, profile activity, website taps and customer inquiries.

Reference worksheet: Instagram Bio & Keyword Worksheet, profile optimization checklist, and two sample customer-focused caption drafts.

Instagram SEO Example: Local Auto Repair Shop

Illustrative business display name: Austin Auto Care | Car Repair

Example bio: Auto repair & maintenance in Austin, TX. Brake service, oil changes, diagnostics & inspections. Book an appointment below.

Example searchable Reel topic: 5 Signs Your Car Brakes Need Repair | Austin Auto Mechanic

Example caption: Hearing squeaking brakes or feeling vibration when you stop? Here are five warning signs to watch for. Our Austin auto repair shop can inspect your brakes and explain your options. Visit our website to request an appointment.

Relevant example hashtags: #AustinAutoRepair #BrakeService #CarMaintenance

Facebook Business Page SEO & Setup Reference Guide

Practical consulting reference for improving a real business Facebook Page, including search visibility inside Facebook and clear public information that may be discoverable by search engines. Results are not guaranteed.

• Create or review a Facebook Business Page and select truthful business categories.
• Research customer service and location phrases using customer questions and available search suggestions.
• Choose an accurate Page name and username without keyword stuffing.
• Improve About, Services, contact information, hours and website links; maintain consistent business facts.
• Choose recognizable profile and cover photos using original or licensed assets.
• Set up an available call-to-action such as Contact, Call or Book.
• Understand when public Facebook Pages may appear in Google search and why this is different from optimizing a company’s own website.
• Use suitable Page roles, account security and two-factor authentication.
• Enable genuine customer Recommendations where available, ask for honest feedback, and respond professionally without buying reviews.

Included planning resources: Facebook Page Setup Checklist, Facebook Keyword & About Description Worksheet, and an optional practice audit of the client’s business Page.

Updated Facebook and Instagram beginner guide

Follow a practical Facebook Business Page creation checklist: sign into Facebook, create a Page for a real business, choose an accurate category, add About details, service offerings, contact details and website links, then review visibility and security settings. For Instagram, choose a professional account where appropriate, complete the business bio and contact options, and connect accounts through Meta Business Suite if available.

Help customers discover your business

Use natural customer service keywords in accurate names, descriptions, posts and captions. Include location information where applicable; check profile completeness, consistency, Insights and customer inquiries. Our business provides practical guides and individualized consultation to help small business owners understand and apply marketing techniques. We are not a school, accredited institution, or certification provider. Materials are educational and do not guarantee business results.

Included Video Lessons (Production Planned)

Alongside the downloadable written guides, this package is planned to include 2 short narrated tutorials (8 minutes total), featuring the selected male AI presenter, actual current platform screen demonstrations, clear captions and practical small-business examples. These videos are not yet recorded or available for purchase; final delivery begins only after production and quality review.

• Facebook: Create and optimize a Business Page — 4 minutes
• Instagram: Set up a professional business profile — 4 minutes

Videos are supplemental to the complete PDF guides, worksheets, and the package’s existing consultation hours. Lessons may be reused across packages; purchasing more than one package does not create duplicate unique videos.

Optional $70 Additional Support for Package Customers

After purchasing this package, you can request as many extra one-hour private consultations as you need at $70 each, subject to appointment availability. These additional sessions are separate from the hours included in your package. Support can cover Facebook, Instagram, or YouTube lessons, account questions, exercises and practical improvements. We verify qualifying package purchases before booking. Additional-session payments and scheduling are not live yet.